Be a Facebook Super Hero
You need a page, not just a profile
This is first. Create a PAGE. This is not your FB profile. You can tell the diff easily. On a profile, you “Friend” people and they “Friend” you. On a page, they LIKE you. You need to have a profile first, but profiles aren’t professional pages. You need a professional PAGE. Here’s why:
It’s against FB terms of service to use a profile for a business.
Profiles limit the number of friends to 5000. Pages are limitless.
With Pages “Insights,” you can see who your followers are, where they’re from, what time of day they’re online.
Pages Insights will also show you how your posts are performing compared to others, and also, compared to other biz pages like yours.